If department store retailer Nordstrom is famous for anything, it’s shoes. And if “Sex And The City” star Sarah Jessica Parker is known for anything, well, shoes are near the top of the list.
No wonder Nordstrom has popped up with their Nordstrom SJP (Sarah Jessica Parker) concept south of Houston in New York City. Excited attendants relayed the news that Sarah Jessica wasn’t just acting as a celebrity stand-in, but was “down on her knees” on opening day, fitting guests with shoes and discussing the importance of fashion on opening day. SJP was even devoting a part of her Saturday, March 1, for the event.
The new SJP line is a collaboration between Sarah Jessica and Manolo Blahnik ceo George Malkemus. Her shoe collection is priced around $300, and inspired by 1970s shoe design: beautifully made, wonderful fit, and fun.
Seen on the street, SJP footwear can be identified by an iconic light salmon-colored seam running down the heel.
While other department stores are buckshotting new concepts, Nordstrom is making a great move by understanding the importance of (first of all) having a core. And then focussing on it in a buzzy, dramatic way.
Three cheers for SJP.