The so-called “gateway” method of Branding – where goods and services were marketed, distributed, ‘vouched for,’ and deified by corporate via a deluge of advertising and marketing support are over. The public is no longer unsuspecting, and advertising has never had less influence. More
Thinktopia founder Patrick Hanlon was named one of Brand Quarterly’s “Top 50” marketing leaders this week. Brand Quarterly is one of the top brand journals published in Great Britain.