Nationwide cites that the number one cause of accidental deaths for children is in the home. As an insurance company, they have a right (and probably a duty) to tell everyone during the Super Bowl–the media event that has the most eyeballs all year.
We have to remind ourselves these accidents not only kill children, they also kill families. Many families do not survive the death of a child. We have to remind our selves that toddlers aren’t the only ones on training wheels, parents are on training wheels too. Nationwide has started the conversation: the question we will have to ask ourselves is whether or not Nationwide is being sincere, or whether they were simply trying to put their brand name out there by shocking people.