One of the most interesting things about retailer Cotton On, located on the Santa Monica Promenade, is that it’s from Australia—a nation known for its wool. (In fact, a gross amount of Australia’s gross national product has historically been wool.) The first impression walking in, is that Cotton On is an Urban Outfitters knockoff. And it may be. But after shopping around, visitors understand that CO brings its own perspective into the store. In fact, some items are even design-edgier than UO.