What century is this, anyway?

Spotted a billboard for a camera in Los Angeles that read, IF IT HAS A RINGTONE, IT’S NOT A CAMERA. This reads as a desperate attempt to hold back the tide of digital apps that are supplanting everything from maps to restaurant guides to newspapers. We are at an inflexion point, and this sorry defense in the camera category is not unlike the protest 10 years ago that digital did not look as good as film. It didn’t, it doesn’t, and nobody cares.