Here’s what people have been saying about Primal Branding: Create Zealots for Your Brand, Your Company and Your Future.
“What Jim Collins’s Built To Last did for companies, Primal Branding does for brands. Hanlon’s voluminous research and interviews across a wide horizon of business boil down to a few must-haves for any brand that wants to spot-weld itself to the hearts of customers.”
— Luke Sullivan, author of Hey Whipple, Squeeze This: A Guide to Creating Great Ads
“Not the same old branding B.S. Hanlon brings a fresh perspective and new ideas to the table. Every brand manager should take notice.
— Al Ries, co-author of the marketing classic Positioning and The Origin of Brands
What do Starbucks, Apple, the Marine Corps, and Cesar Chavez have in common? They create what Hanlon calls ‘a culture of belief.’ Primal Branding cracks the code of these cultures — and offers a fascinating look at why people respond so ferociously to them. Whether you’re leading an advertising agency, a Fortune 500 company, a middle school, or a political movement, you need to read this book.
— Dan Pink, author of Free Agent Nation and A Whole New Mind
As in most good books, one idea alone is worth the price and the time. In Primal Branding, it’s the ‘creation story’. That story is often at the heart of being different and successful.
— Jack Trout, a well-known marketing expert. His latest book is Trout on Strategy.
“Primal Branding is an exciting, different way to think about the core of the branding challenge. The seven factors of Primal Branding provide a structure by which all types of entities from companies to countries to religions can create a unique identity. Everyone involved with creating and managing an image should understand these factors.”
— Michael J. Houston
Interim Dean, Carlson School of Management, University of Minnesota
Primal Branding takes you deep into the heart of branding territory…To a place that other so-called branding experts haven’t even dreamed about, let alone imagined. This innovative presentation is credible, incredible, and curiously compelling. It’s a deep dive into a new design culture, one that is sure to resonate with today’s consumers.
— Robyn Waters, author The Trendmaster’s Guide, Former Vice President of Trend, Design and Product Development at Target
I took the book on our front porch and with the help of a glass or two of wine read all the things I should have done and should be doing with my own company. It’s that kind of book. Very easy to read yet really hard to digest because I felt guilty with every paragraph. There were so many things I had forgotten. I’ve read all the books on branding, but they didn’t affect me this way. The other branding books were also well written and provocative, but they didn’t make the sweat break out under my arm pits. Hanlon has written a guidebook for people ready to start a company or launch a new product or who need to reinvigorate their company or brand. As soon as I got back to Miami, I sat all our staff down and said, ‘Gang this is what we have to do…’.”
— Ron Seichrist
Founder & Global Director, Miami Ad School
It’s not just the same old thing everyone talks about when it comes to branding.This is something different.
— Doug Knopper
Vice President, doubleclick
A crash course in branding. It’s so easy to understand, I felt myself saying of course’. I’m sorry to say, it’s exactly what many companies should be doing, but are not.
— Christian Korbes
Vice President, LEGO
Primal Branding is a provocative new way of thinking about classic branding.
— Scott Lutz, venture catalyst
This can be even more positioned as a totally pervasive organizational credo rather than just a consumer brand platform…The value will be in getting in front of smart decision makers and helping them determine strategic brand planning with this fresh approach.
— Brian Shepherd
CEO, Mice Group PLC, London
Primal Branding is untraditional, it’s emotional, and it’s depth rather than breadth.
— Dave Williams
Vice President, BEST BUY