thinktopia

Robyn Waters, author The Trendmaster’s Guide, Former Vice President of Trend, Design and Product Development at Target:

Primal Branding takes you deep into the heart of branding territory… To a place that other so-called branding experts haven’t even dreamed about, let alone imagined. This innovative presentation is credible, incredible, and curiously compelling. It’s a deep dive into a new design culture, one that is sure to resonate with today’s consumers.

Al Ries, author of The Origin of Brands:

Not the same old branding B.S. Hanlon brings a fresh perspective and new ideas to the table. Every brand manager should take notice.

Luke Sullivan, author of Hey Whipple, Squeeze This: A Guide to Creating Great Ads:

What Jim Collins’s Built To Last did for companies, Primal Branding does for brands. Hanlon’s voluminous research and interviews across a wide horizon of business boil down to a few must-haves for any brand that wants to spot-weld itself to the hearts of customers.

Dave Williams, Vice President Consumer Centricity, Best Buy:

Primal Branding is untraditional, it’s emotional, and it’s depth rather than breadth.

Christian Korbes, Senior Director, LEGO Central Europe:

A crash course in branding. It’s so easy to understand, I felt myself saying ‘of course’. I’m sorry to say, it’s exactly what many companies should be doing, but are not.

Dan Pink, author of Free Agent Nation and A Whole New Mind:

What do Starbucks, Apple, the Marine Corps, and Cesar Chavez have in common? They create what Hanlon calls ‘a culture of belief.

Primal Branding cracks the code of these cultures — and offers a fascinating look at why people respond so ferociously to them. Whether you’re leading an advertising agency, a Fortune 500 company, a middle school, or a political movement, you need to read this book.

Scott Lutz, Venture Catalyst:

Primal Branding is a provocative new way of thinking about classic branding.

Ron Seichrist, Founder & Global Director, Miami Ad School:

I took the book on our front porch and with the help of a glass or two of wine read all the things I should have done and should be doing with my own company. It’s that kind of book. Very easy to read yet really hard to digest because I felt guilty with every paragraph. There were so many things I had forgotten. I’ve read all the books on branding, but they didn’t affect me this way. The other branding books were also well written and provocative, but they didn’t make the sweat break out under my arm pits. Hanlon has written a guidebook for people ready to start a company or launch a new product or who need to reinvigorate their company or brand. As soon as I got back to Miami, I sat all our staff down and said, “Gang this is what we have to do…”.

Jack Trout. A well-known marketing expert. His latest book is Trout on Strategy

As in most good books, one idea alone is worth the price and the time. In Primal Branding, it’s the “creation story”. That story is often at the heart of being different and successful.

Michael J. Houston, Interim Dean Carlson School of Management, University of Minnesota

Primal Branding is an exciting, different way to think about the core of the branding challenge. The seven factors of Primal Branding provide a structure by which all types of entities from companies to countries to religions can create a unique identity. Everyone involved with creating and managing an image should understand these factors.