thinktopia

Primal Branding author and Thinktopia founder Patrick Hanlon.

Primal Branding is our first thinking technology. It answers the question: Why do some products mean something to us, while others do not?

Primal Branding gives you the seven assets to create a belief system. Those products, services, personalities, groups, and ideologies that have all seven pieces of primal code resonate and create public fervor. Those that do not have the pieces of code, do not acquire popular appeal.

Primal Branding is on sale now at amazon.com and bn.com.

Watch our movie looking at primal code in Times Square.