thinktopia

Social Media Provides a New Opportunity for Sparking Excitement About Products and Services

First Mandarin, Hindi, Korean, English. Now Primal Branding launches in Brazil.

Creating retail evangelists in a world that doesn’t really give a crap.

One of Advertising Age’s Top 5 articles of the week! (PDF)

Pat Hanlon recently quoted in Fast Company magazine.

Patrick Hanlon and Primal Branding included in Business Week Online article.

Working with Radical Media’s Public Interest TV group and MTV, we created a campaign for the Gates Foundation to help stop kids from dropping out of high school. The standup.com effort was seen on Oprah April 11.

CEO Patrick Hanlon featured in Entrepreneur magazine.

What do Starbucks, al Quaida, Mickey Mouse and Las Vegas have in common?

A recent article written to discuss the implications of primal branding.

Radio mention on MPR’s Midmorning show - August 10, Hour 1. Carlson School marketing professor mentioned the seven pieces of primal code during his interview.