thinktopia

Why Americans won’t stop shopping

Primal Branding one of the top ten books to read for crash course in marketing and branding

People rely on brands, experiment less on new products

Even after the financial blow out, CEOs can manage internal brand intangibles to enhance employee spirit, make 24/7/365 a better place to work, play and succeed.

Even during the financial meltdown, millionaires and billionaires are showing us what they got

Karim Rashid has his own Karim Rashid Shop where he sells vases, plates, watches. OBEY giant Shepard Fairy designs, manufactures and sells his OBEYware direct to fans and specialty shops. Former Apple design lord Robert Brunner decides to skip client middlemen and design direct to the consumer. These days it’s not enough for designers to […]

Four key elements will be significant in the coming months: Reality. Sustainability. Simplicity. Sanctuary.

When you’re part of a community, you prefer that brand above all others.

Masdar City allows no cars, runs on solar power, has an electric-powered light rail system, the world’s first hydroelectric plant with costs upwards of $15 billion

Will companies like Vonage, Dodge, Circuit City seize the opportunity to re-engineer themselves, or will they let marketing by rote seize the day?