Masdar City allows no cars, runs on solar power, has an electric-powered light rail system, the world’s first hydroelectric plant with costs upwards of $15 billion
Will companies like Vonage, Dodge, Circuit City seize the opportunity to re-engineer themselves, or will they let marketing by rote seize the day?
Globalization is not new, what is new is the speed to markets and the ubiquity of primary brands
Legendary Moleskine notebook brand narrative is Primal Branding 101
Why can’t the City Fathers create their own creed?
A Starbucks inside the Forbidden City is like inserting a coffee shop in the Wailing Wall, atop Macchu Pichu, inside St. Peter’s Basilica in Rome, or tucked under Abe’s Beard at Mt. Rushmore
ThreadsForThought supports social initiatives with sales its casual, including supersoft T’s
The news, of course, is that the Tesla is 100% electric and goes 0 to 60 in under 4 seconds
Communities are bound together by their common understanding of words
